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Is Caitlin Clark’s star power strong enough to spike WNBA fandom?

[ad_1] The Athletic has live coverage of the 2024 WNBA draft.Just eight days after playing for an NCAA national championship, Caitlin Clark is poised to become the No. 1 pick in the WNBA Draft and burst into the professional ranks with the star power to jolt the league at a pivotal moment in its trajectory.…

With the WNBA Draft nearing, what’s next for Caitlin Clark?

[ad_1] Caitlin Clark’s college career ended Sunday with a loss to South Carolina in the national championship. But the Iowa star’s popularity won’t be going away. “I know what’s next is soon,” she said. Eight days, to be exact. That’s when Clark will be in New York for the WNBA Draft, where she’s expected to…

The Caitlin Clark business is booming. Here’s how her WNBA sponsorships are lining up

[ad_1] Last fall, representatives from Gainbridge, an Indiana-based annuities seller, reached out to Caitlin Clark’s marketing agents at Excel Sports Management to discuss a sponsorship deal. The company was launching a new product line and its executives believed Clark could help them reach younger customers. Minji Ro, Gainbridge’s chief strategy officer, is also a longtime…

Sue Bird: Caitlin Clark can be an All-Star next year

[ad_1] Caitlin Clark’s transcendent play, from her logo 3-point shooting to her unique skills as a “get ahead” passer, has captivated basketball fans from Maine to California. A question that often arises is how will her game translate to the next level. In a wide-ranging 60-minute interview that will air in full Thursday on the…

Granny style: Can an 84-year-old make the WNBA? She’s got their attention

[ad_1] Shirley Simson, an 84-year-old mother of four, grandmother of 14 and great-grandmother of 10, stood inside the lobby of Las Vegas’ Bellagio Hotel & Casino on an early January afternoon waiting for her ride. She wore bright pink athletic shorts with the phrase “SPORT DRIP” printed all over, a white single-leg sleeve running down…